Marketing's New Rage: Brands Sponsoring Influential Bloggers - Media News - WWD.com
What do you think?
I’m always happy to be a “brand advocate”.. As long as I believe in the brand..
Sure, but I think people will gravitate toward the bloggers and voices they judge to be netural, i.e. not paid to spread the word about a particular brand. That article is interesting and I like it, but it’s not exactly breaking news, even though many people are still in the dark about how internet marketing strategies like these work.